There’s no getting away from it, the reputation of your organisation will precede you. Good or bad, what people say and think about your
business will have an effect. So, how do you make your employer reputation a good one? How can it give you a competitive advantage? And what
can you do to build, manage and enhance your employer reputation?
That’s where we come in. We offer a unique range of services to help make your employer reputation the best it can be. It’s all about
ensuring your organisation has the reputation to attract new talent, retain existing talent and engage with both.
Do that and you’ll find you get better performance outcomes, you can differentiate yourself from the competition, plus you’ll reduce cost,
increase profitability and demonstrate real return on investment.
Building your reputation as an employer will:
- Increase the number of speculative applicants from high quality candidates
- Reduce the cost of attracting new candidates
- Make your organisation stand out from the crowd
Managing your employer reputation will:
- Help you retain your best employees
- Reduce employee turnover and attrition
- Drive employee and customer satisfaction
Enhancing your employer reputation will:
- Increase employee engagement
- Promote loyalty and positivity in your workforce
- Make your organisation more profitable
Here’s how TERC works:
We focus on employer reputation management
Our consultancy service offers end-to-end development of an employer reputation strategy, employer branding, stakeholder research and in-house
training on employer branding. What’s more, we provide full service recruitment communications, such as advertising, media buying and employee
communications via our network of specialists.
We take an academic and experience-based approach
Experience counts for a lot and it’s something we have in abundance. TERC has 12 years’ worth of expertise working in recruitment
communications and marketing. Also through our research with Manchester Business School, we’ve developed an approach to employer reputation
management, underpinned by the academic theory of corporate reputation management.
We do more than build an employer brand
All too often employer branding can result in little more than a research project and a short-term recruitment marketing strategy. We look to
the future and develop long-term strategies of continuous improvement that take into account the whole employee journey, how it’s managed,
enhanced and promoted.
We consider everyone
All stakeholders have the potential to influence the reputation of an organisation. We make sure we address each and every stakeholder
audience, from current employees to clients to potential employees.
We follow our own advice
Everything we do at TERC follows best practice, we’re ethical and are all about reputation. In these times it’s all too easy to
lose sight of the important things, and decisions can be clouded by financial need. We aim to deliver the best possible advice and do right by
our clients, always.
We get results
Build your employer reputation and you’ll see profits increase, costs reduce and performance improve. You’ll also get the right
kind of candidates coming through, you’ll keep the people you want and you’ll continue to keep those two audiences motivated and
engaged in your organisation.