The last 4 months have been extremely busy for The Employer Reputation Company. We've been working with Greggs the Bakers developing the next stage of their employer brand. Last year we carried out 23 focus groups with their retail staff up and down the country, identified the best things about Greggs as a place to work and built that into an employer value proposition. This time we're concentrating on the supply chain (bakeries, deliveries etc.), management and support functions. We've conducted 28 focus groups, recorded and transcribed the whole lot and we're in the process of presenting the findings back to Greggs. Again, we're working with TCS to update their careers website and on-going recruitment communications. Our combined efforts have seen us nominated for this year's CIPD recruitment marketing awards in the employer branding category. We'll know whether we won on 7th July!