We offer end-to-end development and implementation of an employer reputation strategy; from understanding human resource and organisation objectives and goals through to building an on-going communications plan to all stakeholder audiences, we have it covered. We provide:

• Goal and objective setting for HR – we look at new candidate attraction, existing employee retention and engagement
• Research – we conduct internal and external research to benchmark current performance, this can include focus groups, on-street surveys, online questionnaires etc.
• Development of employer brand – by identifying the strengths of the current employer proposition we help build a brand model that contains the key aspects of what makes the organisation a great place to work
• Creative and communications plan – we develop creative messaging, reputation toolkits, brand guidelines and advertising campaigns in off-line and digital formats
• Improvement process – we look at the current benchmark position and build a strategy for improvement to enhance the employer reputation
• Corporate reputation – we link the employer reputation to the corporate reputation through service delivery planning and brand engagement

Not all organisations are in a position to undertake a full employer reputation strategy for reasons of structural change, life cycle or budget, but recognise the need to develop an employer brand in isolation. When this is the case we offer a consultancy service which follows a similar approach as above, albeit more condensed and focussed on research, employer brand development, communication planning, improvement processes and linking in with corporate reputation.

Existing employees, competitors, potential candidates, suppliers or influencers such as government or professional bodies – it’s important to understand the perceptions and views of each and every audience that shapes the reputation of an organisation. We offer a wide range of research options, which include:

• Internal focus groups
• External focus groups
• Exit interviews
• Communications auditing
• Employee opinion surveys
• Employee engagement studies
• Online questionnaires
• Corporate character studies
• Vision, values and purpose mapping
• On-street surveys
• Competitor research
• Demographic profiling
• Creative testing

Some organisations have their own in-house capability for carrying out the implementation of an employer brand but require help and advice at the outset to ensure buy-in to the process. Other companies are considering it as an option in the future and would like to train their HR employees in preparation, whilst some find it useful to have in-house training to help sell it into their senior management team thereby optimising the chances of success and managing their reputation. Whatever your needs, with our range of bespoke in-house training options, we’ll meet them. Below are just some of the topics we cover:

• an introduction to employer reputation management
• an introduction to employer branding
• building, developing, implementing and living an employer brand
• know your employees, potential employees and competitors – the value of research

With over 12 years’ experience in recruitment communications working with FTSE 100 companies, education institutions and public sector clients, we have the capability to deliver an excellent full service solution through our network of highly respected providers in creative, digital and PR. Working in this way means that we can offer clients the highest possible level of service, efficiency and support at a price that reflects the low fixed overheads required. TERC is also IPA accredited through our partnership with one of the UK’s leading media buying agencies, TCS Media North.

Our network means we can provide the following:

• Employee communications – from attraction to on-boarding and beyond, we can offer print and online solutions at all stages of the candidate and employee lifecycle
• Advertising and media buying across all media platforms
• Digital – online strategy, web development, social networking, optimisation, reputation management
• Graduate communications